Artist Development

Trusted Music Career and Artist Development-Related Books, Courses, Videos, Workshops, Events and More.

How To Make It In The New Music Business by Ari Herstand

Widely adopted by music schools everywhere and considered “the best how- to book of its kind” (Music Connection), it inspired thousands to stop waiting around for that “big break.” Now trusted as the leading expert for “do it yourself” artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fingertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. PURCHASE

All You Need to Know About the Music Business: 10th Edition by Donald Passman

‘All You Need to Know About the Music Business’by veteran music lawyer Don Passman—dubbed “the industry bible” by the Los Angeles Times—is now updated to address the biggest transformation of the music industry yet: streaming. PURCHASE

The $150,000 Music Degree

Former Taylor Swift manager and private consultant Rick Barker (Music Industry Blueprint) and longtime radio journalist / professional artist developer Wade Sutton (Rocket to the Stars) combine nearly 40 years of radio, marketing, public relations, and live performance instruction experience into one publication for artists seeking careers in commercial music. This book covers a wide array of subjects including: – When artists should consider hiring a manager – How to prepare for radio tours and interviews – The importance of PROPER live performance training – How to sell sponsorships for live shows and CD releases – Building fan bases through the use of e-mail marketing – How to go about hiring a booking agent – How artists can better communicate with the media – Information on hearing loss prevention for singers and musicians. PURCHASE